hi, i am mehmet eren!
I build full-funnel marketing strategies, track what matters, and create content that converts.
works
Growth Content Marketer @ NBT
Shaped strategic narratives for B2B fintech ventures (e.g. ING/RISQ).
→ Helped increase stakeholder confidence during fintech expansion through clear product storytelling.
What this shows: My ability to craft clear and scalable growth content from complex business propositions.
#GrowthMarketing #ContentMarketing #ThoughtLeadership
Shaped strategic narratives for B2B fintech ventures (e.g. ING/RISQ).
→ Helped increase stakeholder confidence during fintech expansion through clear product storytelling.
What this shows: My ability to craft clear and scalable growth content from complex business propositions.
#GrowthMarketing #ContentMarketing #ThoughtLeadership
Digital Marketing Specialist @ heymypet
Led full-funnel marketing activities for an early-stage pet parenthood startup
→ Executed SEO content, email campaigns, and Meta ads while building an analytics infrastructure to track user behavior and campaign performance.
What this shows: My ability to own and integrate strategy, content, and analytics in a fast-paced startup environment—creating measurable impact with limited resources
#SEO #SocialMedia #Wordpress #EmailMarketing #PaidMarketing #ContentMarketing #ProductMarketing
Led full-funnel marketing activities for an early-stage pet parenthood startup
→ Executed SEO content, email campaigns, and Meta ads while building an analytics infrastructure to track user behavior and campaign performance.
What this shows: My ability to own and integrate strategy, content, and analytics in a fast-paced startup environment—creating measurable impact with limited resources
#SEO #SocialMedia #Wordpress #EmailMarketing #PaidMarketing #ContentMarketing #ProductMarketing
Digital Content Coordinator @ plumemag
Produced and managed editorial content on sustainability, culture, and social issues.
→ Coordinated publishing workflows, edited contributor submissions, and maintained on-brand tone across the magazine’s digital presence.
What this shows: My ability to blend content strategy and execution—aligning message, medium, and audience across a growing editorial platform.
#ContentOperations #Editing #Sustainability #Wordpress
Produced and managed editorial content on sustainability, culture, and social issues.
→ Coordinated publishing workflows, edited contributor submissions, and maintained on-brand tone across the magazine’s digital presence.
What this shows: My ability to blend content strategy and execution—aligning message, medium, and audience across a growing editorial platform.
#ContentOperations #Editing #Sustainability #Wordpress
Channel & Marketing Analytics @ Fairphone
Analyzed customer behavior, intent and channel marketing performance to optimize essential marketing operations.
→ Conducted quantitative, descriptive and retrospective analyses to identify key optimization points within the marketing ecosystem.
What this shows: My ability to extract actionable insights from past and present marketing data and turn them into marketing decisions to optimize marketing actions
#QuantResearch #MarketingOperations #ChannelMarketing #MarketingAnalytics
Analyzed customer behavior, intent and channel marketing performance to optimize essential marketing operations.
→ Conducted quantitative, descriptive and retrospective analyses to identify key optimization points within the marketing ecosystem.
What this shows: My ability to extract actionable insights from past and present marketing data and turn them into marketing decisions to optimize marketing actions
#QuantResearch #MarketingOperations #ChannelMarketing #MarketingAnalytics
Growth & Marketing Intelligence Specialist @ kuik
Orchestrated performance marketing, tracking, and content systems for a rapidly scaling POS & fintech SaaS.
→ Managed social media content and strategy, wrote landing page copy based on user behavior, and implemented GA4 & GTM tracking. Built dashboards, optimized lead generation funnels, and refined messaging using behavioral insights.
What this shows: My ability to connect data and execution across the full funnel—blending marketing intelligence, clear communication, and strategic infrastructure to drive measurable growth.
#GrowthMarketing #GTM #GA4 #SocialMedia #LeadGeneration #PaidMarketing #LookerStudio
Orchestrated performance marketing, tracking, and content systems for a rapidly scaling POS & fintech SaaS.
→ Managed social media content and strategy, wrote landing page copy based on user behavior, and implemented GA4 & GTM tracking. Built dashboards, optimized lead generation funnels, and refined messaging using behavioral insights.
What this shows: My ability to connect data and execution across the full funnel—blending marketing intelligence, clear communication, and strategic infrastructure to drive measurable growth.
#GrowthMarketing #GTM #GA4 #SocialMedia #LeadGeneration #PaidMarketing #LookerStudio
Marketing Strategy & Intelligence Lead @ Ultimo
Developed marketing foundations and growth direction for a global trading platform.
→ Conducted customer research to map key user journeys and inform brand positioning, messaging, and tactical decisions. Designed SEO and Analytics infrastructure, planned channel strategy, and aligned internal marketing operations with product and business goals.
What this shows: My ability to turn research into action—crafting strategic frameworks, infrastructure, and content direction that scale with product and audience.
#MarketingStrategy #GTM #GA4 #CustomerResearch #SEO #GrowthPlanning #UserJourney
Developed marketing foundations and growth direction for a global trading platform.
→ Conducted customer research to map key user journeys and inform brand positioning, messaging, and tactical decisions. Designed SEO and Analytics infrastructure, planned channel strategy, and aligned internal marketing operations with product and business goals.
What this shows: My ability to turn research into action—crafting strategic frameworks, infrastructure, and content direction that scale with product and audience.
#MarketingStrategy #GTM #GA4 #CustomerResearch #SEO #GrowthPlanning #UserJourney
education
Tilburg University
MSc Marketing Analytics
MSc Marketing Analytics
Focus:
Market research & Intelligence | Reporting & Dashboarding | Segmentation & Optimization
Market research & Intelligence | Reporting & Dashboarding | Segmentation & Optimization
Link
Bahcesehir University
BA Public Relations
BA Public Relations
Focus:
Strategic creative communications | CSR
Turkey Public Relations Foundation Young Communicator of 2019 Award Winner
Strategic creative communications | CSR
Turkey Public Relations Foundation Young Communicator of 2019 Award Winner
Link
hobbies
Sports Enthusiast
Voluntary orchestra member
contact
